Archive for the Branding Category

Benetton shock tactics..

Posted in Advertisement, Branding, Website on 8 November, 2007 by nagorski

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The United colors of Benetton is a well know Italian clothes company. Despite clothing being there knish market they have adopted a somewhat strange advertising scheme. They have chosen to use shock tactics to get their brand known, and they haven’t done this lightly. Addressing subjects such as AIDs, sex and racism in a shocking manner there ads often hit the news, not only making them controversial but effective. Above is an example of one of the advertisements. This picture isn’t often one we see and the blood and the pure realism makes it shocking but despite this Benetton used this as an image for there billboard ad’s.

elmwood consultancy

Posted in Branding, Website on 1 November, 2007 by nagorski

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I came across the elmwood website while searching for examples of design consultancy’s. I love the use of bold typography mixed with simple striking photography that has gone into making this website. Built using flash it animates as smooth as it looks and gives the user a simple interface that allows them to find information quickly and efficiently. This is easily one of the best examples of flash design I have seen in a long time.