Archive for the Advertisement Category

Benetton shock tactics..

Posted in Advertisement, Branding, Website on 8 November, 2007 by nagorski

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The United colors of Benetton is a well know Italian clothes company. Despite clothing being there knish market they have adopted a somewhat strange advertising scheme. They have chosen to use shock tactics to get their brand known, and they haven’t done this lightly. Addressing subjects such as AIDs, sex and racism in a shocking manner there ads often hit the news, not only making them controversial but effective. Above is an example of one of the advertisements. This picture isn’t often one we see and the blood and the pure realism makes it shocking but despite this Benetton used this as an image for there billboard ad’s.

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Christophe Huet

Posted in Advertisement, Artist, Website on 5 November, 2007 by nagorski

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This is a piece of work by the French artist Christophe Huet. His particular skill is in the manipulation of photography to create surreal but very realistic outcomes such as the one above. I really like his work because despite is showing the impossible the level of realism is astounding. This means his work can have great shock factor. An example of this is in his AIDS awareness campaign posters. These can be seen on his website as well as a lot of advertising work he has done for companies such as Motorola and Sony.