Benetton shock tactics..


The United colors of Benetton is a well know Italian clothes company. Despite clothing being there knish market they have adopted a somewhat strange advertising scheme. They have chosen to use shock tactics to get their brand known, and they haven’t done this lightly. Addressing subjects such as AIDs, sex and racism in a shocking manner there ads often hit the news, not only making them controversial but effective. Above is an example of one of the advertisements. This picture isn’t often one we see and the blood and the pure realism makes it shocking but despite this Benetton used this as an image for there billboard ad’s.


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